Become a Product Marketing Manager | Product Management MBA
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Product Marketing Strategy : Marketing New Product : Product to Market : Product Management : Product Owner Launch | MBA
Learn from an experienced Silicon Valley PMM with a top MBA
Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup.
New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
New! Product Marketing Calendar Template (Excel)
1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)
Marketing strategy, tactics, and execution for outbound product management (customer acquisition)
Interview skills to land a six-figure product marketing position
Day-to-day operational skills
Advanced MBA level product marketing for product management
Hard skills in quantitative marketing analytics and software
Soft skills to succeed in the office and get promoted
Product owner marketing & customer acquisition
MBA level marketing
Business management skills
Course Content
Product marketing strategy & planning
Lead generation & customer acquisition
How to go big with product marketing
Product messaging
Key skills such as calendar management
Sizing markets & demand
Product marketing research
Investor marketing
Sales enablement
Product marketing career & education
Advanced B2B marketing
Product led growth
Advertising
Product marketing analytics
Soft skills
Chief Marketing Officer skills
Leadership & people management
Growth
Branding
About the Instructor
Management Experience
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for Talkatoo
• Senior Product Marketing Manager for Webgility
• Product Marketing Manager for Rocket Lawyer (Google-backed)
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University – Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master’s and bachelor’s-level business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary’s University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
Product Marketing Strategy : Marketing New Product : Product to Market : Product Management : Product Owner Launch | MBA»
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